COM-18

COLGATE TOOTHPASTE (DENTAL CREAM) (1955) (B&W)
CHILDREN'S ANIMATED CELEBRITY MIGHTY MOUSE.
SUPERHERO AIDS MICE TO BATTLE THE EVIL MR. TOOTH DECAY. CLICHE VILLAIN. 3 SMALL STUPID MICE IN TROUBLE. WITH TELESCOPE. BRUSHES, CLEANS HAPPY TOOTH WITH "GARDOL". JINGLE

COCA-COLA SODA (1976)
BICENTENNIAL, ALL-AMERICAN SYMBOLS. HISTORICAL RECREATION-REENACTMENT. MAN IN COLONIAL OUTFIT RIDES HORSE, DRINKS FROM BOTTLE. PAUL REVERE.
BETSY ROSS SITS ON PORCH SEWING AMERICAN FLAG.
SMALL TOWN AMERICA PREPARES FOR BICENTENNIAL PARADE, CELEBRATION. PAINTING FIRE HYDRANTS RED, WHITE, & BLUE. PATRIOTIC. MEN DRESSED AS REVOLUTIONARY WAR SOLDIERS. MARCHING BAND GETS OFF SCHOOL BUSES. PUTTING FAKE BLOOD ON WOUND.
DALMATION PUPPY DOG. UNCLE SAM. STORE OWNER CHANGES SIGN FROM "OPEN" TO "CLOSED". THE SPIRIT OF '76. BATON TWIRLERS MARCH. BEAUTY QUEEN ON FLOAT. PEOPLE WAVING. UNCLE SAM MAN ON STILTS AT BBQ. STATUE OF LIBERTY. PEOPLE RIDE MODEL TRAIN.
AMERICAN DREAM. DANCING AT GAZEBO. CLICHE SOUTHERN MAYOR. PLAYING BASEBALL, WATCHING FIREWORKS.
JINGLE "COKE ADDS LIFE".

COCA-COLA (1979)
YOUNG PEOPLE ON HILLSIDE FIELD SING COKE JINGLE.
"I'D LIKE TO BUY THE WORLD A COKE". "IT'S THE REAL THING" CLASSIC COMMERCIAL

BINACA MOUTHWASH PRODUCTS (1978)
PEOPLE GET THE "BINACA BLAST". TIRED HOUSEWIFE USES MOUTHWASH, HAIR FLIES, CU WIDE EYES, HAPPY.
MAN AT BUSINESS MEETING SPRAYS BREATH, HIS TOUPEE FLIES OFF. TEEN GIRL WIDE MOUTH, USES SPRAY BEFORE DATE. PEOPLE GO FROM BORING TO EXCITING. WOW!

COCA-COLA (1974)
MONTAGE OF MUSIC IN AMERICA. MAN CONDUCTS BLUE-GRASS TYPE BAND IN RECORDING STUDIO. INCLUDES MAN BLOWING INTO JUG, JUG BAND. SHOW GIRLS, MARCHING BAND, GOSPEL SINGER, FEMALE FOLK SINGER, GUYS JAMMING ON ROOFTOP, COUNTRY BOY ON BACK OF HAY WAGON. MUSIC CELEBRITY LOUIS ARMSTRONG. JINGLE "LOOK FOR THE REAL THING". (*SAME AS COM-6)

OSCAR MEYER BOLOGNA (1977)
LITTLE BOY SITS ON DOCK WITH TOY FISHING POLE &
SINGS JINGLE. "MY BOLOGNA'S GOT A FIRST NAME..."
LUNCH MEAT. CLASSIC COMMERCIAL

PEPSI-COLA (1979)
HOMECOMING OF NEW BABY. YOUNG BLACK FAMILY. FAMILY LOVE. OPENING PRESENTS. JINGLE "HAVE A PEPSI DAY".
PICNIC. REUNION.

BIC LIGHTER (1974)
"FLIC YOUR BIC". CLASSIC CATCH PHRASE, SLOGAN. TWO GUYS PICKING UP WOMEN IN BAR. SEXIST. STEREOTYPE SUPERFLY STYLE AFRICAN AMERICAN BLACK MAN (COULD ALMOST READ AS PIMP!) IN LIMO WITH BLACK WOMAN (COULD ALMOST READ AS PROSTITUTE!). POLITICALLY INCORRECT. 1970S RACIAL AND CULTURAL STEREOTYPES. BLAXPLOITATION. PARROT WITH WHITE OLD LADY. BUTLER LIGHTS CIGARS OF OLD WHITE MEN IN MEN'S CLUB. WOMAN CRIES IN MOVIE THEATRE. RUDE MAN. CLASSIC COMMERCIAL.

STARKIST TUNA (1976)
CHARLIE THE TUNA, ID CHARACTER. ANIMATED UNDERWATER. PLAYS ONE NOTE ON HARP. WITH OCTOPUS THAT PLAYS FLUTE. "SORRY CHARLIE". CLASSIC COMMERCIAL

LEVI'S CLOTHING (1970s)
INDIAN LEGEND. ANIMATED, WIND BLOWS, JEANS FLY ON WIND. LAND & GROW INTO WOMEN, WOMEN'S FASHIONS.
NATIVE AMERICAN TALE.

MARLBORO CIGARETTES (1970s)
MARLBORO MEN ROUND UP CATTLE. MARLBORO COUNTRY.
DAWN. COWBOYS HERDING CATTLE, HORSES. SUNSET.
COWBOY SLEEPS OUTDOORS IN QUILT AT CAMPSITE.
COOKING 6 SUNNYSIDE-UP EGGS IN CAST-IRON SKILLET ON OPEN CAMPFIRE. COFFEE, HUGE CHUNKS OF MEAT. MEN BONDING. MANLY MEN. LONGHORN CATTLE. TRYING TO CATCH WILD STALLION. CLASSIC COMMERCIAL

ALKA-SELTZER ANTACID (1970)
"MAGADINI'S MEATBALLS". STEREOTYPE ITALIAN COUPLE DOING SPAGHETTI SAUCE COMMERCIAL. MANY TAKES.
"MAMA MIA, THAT'S A SPICY MEATBALL". CLASSIC COMMERCIAL

SHISEIDO OLIVE BEAUTY SOAP (1970s)
FOREIGN. LARGE GROUP OF NAKED ASIAN BOYS. COVERING THEIR PRIVATE PARTS WITH SMALL TOWEL. MARCHING, MILITARY-LIKE. NAKED BUTTS SITTING IN BATH WITH TOWELS ON THEIR HEADS. JAPANESE CULTURE. GRAB BARS OF SOAP FROM TALL STACK. LATHER UP WASH CLOTHES.
WASH HAIR OVER POTS. SIT ON TINY STOOLS & WASH EACH OTHER'S BACKS. BUBBLES COME OUT OF BATH WATER. BOY SITS ALONE IN TUB WITH NO ONE AROUND HIM BECAUSE HE FARTED. BIZARRE. CLASSIC COMMERCIAL

CALVIN KLEIN TOPS & JEANS (1980)
"ATHLETE". CLOTHING, FASHION. CELEBRITY MODEL BROOKE SHIELDS DOES A SOMERSAULT. DESIGNER JEANS.
CLASSIC COMMERCIAL

noxzema INSTANT SHAVING CREAM (1980)
"WATCH JOE NAMATH GET CREAMED". SPORTS CELEBRITY JOE NAMATH IS EXCITED ABOUT GETTING "CREAMED".
PRE-CELEBRITY FARRAH FAWCETT PUTS SHAVING CREAM ON HIM & "SINGS" JINGLE. CU RAZOR. "LET noxzema CREAM YOUR FACE, SO YOUR RAZOR WON'T". SEX APPEAL, SEX SELLS, SEXUAL INNUENDO. *GLITCH*

PLANTERS PEANUTS (1980)
"COLLECTIBLE TIN". 75TH ANNIVERSARY. SING JINGLE.
STOP-MOTION ANIMATION MR. PEANUT ID CHARACTER.
"CONDUCTS" HANDS GRABBING NUTS. HANDS TAKE PEANUTS FROM SPECIAL EDITION CONTAINERS. FILLED WITH STUFF AFTER USE.

CALVIN KLEIN DESIGNER JEANS (1980)
"STUDENT". CELEBRITY MODEL BROOKE SHIELDS. PAN UP BODY FROM SHOES AS SHE READS DICTIONARY. "I'VE BEEN CALVINIZED!" FASHION. SEX APPEAL. CLASSIC COMMERCIAL

CALVIN KLEIN DESIGNER JEANS (1980)
"GIGGLER". CELEBRITY MODEL BROOKE SHIELDS.
CONTORTING, LAUGHING. FALLS OVER. "HELP, I'M GOING TO SPLIT MY CALVINS!" FASHION. SEX APPEAL. CLASSIC COMMERCIAL

(BRITANNICA) EL PASO DESIGNER JEANS (1980)
MANLY-MAN COWBOY AT RODEO. URBAN COWBOY FAD.
ROPING CALF. WORRIED "COWGIRL". CU MAN'S BUTT.
SLOW-MOTION AS BULL FALLS ON HIM. RODEO GUY IMPRESSES GIRL BY WRESTLING BULL. FASHION. SEX APPEAL.

VICKS NYQUIL COLD MEDICINE (1973)
"GET A..." MAN COMFORTED, HAS COLD. HUSBAND COMES HOME & GIVES MEDICINE TO WIFE. GOOD HUSBAND.
PRE-CELEBRITY LOUISE LASSER.

HANES UNDERALLS PANTYHOSE (1979)
CU WOMAN'S BUTT AS SHE WALK. NO PANTY LINES.
MANNEQUIN DUMMY BUTT WEARS UNDERWEAR. "MAKES ME LOOK LIKE I'M NOT WEARING NOTHING". SEX APPEAL.
CLASSIC COMMERCIAL

LEVI'S (1971)
"EVOLUTION". CLOTHING, FASHION. PSYCHEDELIC ANIMATION OF MEN AS ANIMALS WEARING CLOTHING.
DACRON POLYESTER. LEVI'S ON OTHER FORMS OF LIFE.

LEVI'S (1970s)
ANIMATED. JINGLE. HARVESTING CROPS OF LEVI'S CLOTHING. MAN WITH SCYTHE. FARMER HOEING BLUE JEANS. FASHION. WESTERN.

LEVI'S (1970s)
"PLUGFOOT". ANIMATION. MAN WITH PLUGS ON HIS FEET JUMPS AROUND & PLUGS INTO SOCKETS. "YELLOW SUBMARINE"-ESQUE. CLOTHING, FASHION

LEVI'S (1970s)
"STRANGER". PSYCHEDELIC ANIMATION. TELLS A TALE.
CREEPY, MAN IN COLORS COMES TO LAND OF ONLY BLUE.
CHANGES THEIR WORLD. CREATES TRANSFORMATION OF TOWN. CLOTHING, FASHION.

LEVI'S (1982)
"BLUE ANGELS". JINGLE. KIDS FLY THROUGH CLOUDS LIKE JETS VIA SPECIAL EFFECTS. FLY THROUGH SKY.
CLASSIC COMMERCIAL. CLOTHING, FASHION

LEVI'S JEANS (1980s)
"LEGEND" PRE-CELEBRITY JASON HERVEY (THE WONDER YEARS). TALKING DOG NARRATES STORY ABOUT KID BALLPLAYER. CAMERA TRICK, SPECIAL EFFECTS. DOG TELLS ABOUT HIS BOY BILLY. TOUGH-LOOKING KID, BULLY. BOY BARKS. "A LEGEND DOES NOT COME APART AT THE SEAMS". CLOTHING. CLASSIC COMMERCIAL

DEBEERS DIAMOND JEWELRY (1982)
"HEARTS". PARENTS TO DAUGHTER, DAUGHTER & FATHER.
FAMILY LOVE. PRE-CELEBRITY ELIZABETH SHUE. FATHER GIVES HER DIAMOND, HEART-SHAPED NECKLACE.

OREO COOKIES (1962) (B&W)
"LITTLE GIRL CURE". BOY SINGS JINGLE ABOUT HOW COOKIES ARE BETTER THAN GIRLS. FRECKLE-FACED KID CU. IN CENTRAL PARK. WALKS ON BENCHES. FOLLOWS GIRLS. CLIMBS ON ROCKS. THROWS WRAPPER AWAY. LOOKS AT ROMANTIC COUPLE ON PARK BENCH.

"NEW" IBM LOGO (1970)

SERTA PERFECT SLEEPER MATTRESS (1975)
CELEBRITY JOEY HEATHERTON DANCES IN BELL-BOTTOM PANTS SUIT. JAZZY JINGLE. "BACK UP YOUR BACK". SEX SELLS.

SERTA PERFECT SLEEPER MATTRESS (1975)
(LONGER VERSION OF PREVIOUS COMMERCIAL). "EXTRA FIRMNESS"

SERTA PERFECT SLEEPER MATTRESS (1975)
(LONGER VERSION OF EARLIER COMMERCIAL). JAZZY JINGLE, FUNKY DANCE.

SERTA PERFECT SLEEPER MATTRESS (1970s)
(SHORTER VERSION OF PREVIOUS COMMERCIAL)

AT&T YELLOW PAGES PHONE BOOK (1963) (B&W)
LOWER SHOT OF WOMAN'S FEET AS SHE WALKS THROUGH MINI-CITY. GIANT. "LET YOUR FINGERS DO THE WALKING". CU HAND. JINGLE. LOOKING THROUGH PHONE BOOK. FINGERS WALK PAST DOLL FURNITURE ROOMS.
HOUSEWIFE DIALS PRINCESS PHONE. WALKS INTO SHOP.
FOR SHOPPING

JERGENS HAND LOTION (1964) (B&W)
"CACTUS". ROMANTIC COUPLE ON BEACH, HOLD HANDS.
WOMAN'S HAND TURNS INTO A CACTUS. KISSES GIRL'S HAND. GIRL'S HAND TURNS INTO A PRICKLY PEAR CACTUS. SEX APPEAL

JERGENS HAND LOTION (1964) (B&W)
"PINE CONE". YOUNG ROMANTIC COUPLE IN SKI LODGE CABIN BY FIREPLACE. WOMAN'S HAND TURNS INTO A PINE CONE, TREE BRANCH. SEX APPEAL