OBD: 1964-08-24
TRT: 30 min
Description:
AT ISSUE explores the strongly debated question regarding methods of advertising slanted toward children. This program examines whether advertising medias are abusing the children of the country through the techniques used to sell them products. To cover the issue, camera crews of AT ISSUE visit with advertising agency representatives, with market researchers to see how they determine what appeals to children, and with housewives, broadcasters and spokesmen of organized groups favoring or opposed to advertising for children.
Guests: Newton N. Minow, former chairman of the Federal Communications Commission and executive vice president and general counsel of Encyclopedia Britannica
Dr. Colston E. Warne of Mt. Vernon, New York, and president of the Consumers Union
Dr. Stockton Helffrich, director of the New York office of the National Association of Broadcasters Code Authority
A.D. Buchmeuller, executive director of the Child Study Association of America, New York City
Mrs. Marguerite Lewis, head of the Audio-Visual Branch of the New York State Parent-Teachers Association
Dr. Karl Easton, a director of the New York City Department of Welfare, and a child psychiatrist
Sonny Fox, television star and producer of children’s shows, New York City
Arturo Gonzalez, fee lance magazine writer who has written several articles about advertising and the youth market
Sol Waring, vice president of Helitzer, Waring, Wayne Advertising Agency, New York city
Robert L. Young, publisher of Jack and Jill children’s magazine, New York City
Eugene L. Reilly of New York City, a market research expert
Mrs. Edward Chase, a representative of the National Council of Women
Mrs. Esther Peterson, president of the Council on Consumer Interests, Washington, DC
Mr. Mabel Lewis, Mrs. Alverte Devore, Mrs. Felicia Nieves, Mrs. Marguerita Hernandez, Mrs. E. M. Look, Mrs. Sandra Ripley, Mrs. Alice Daniel – housewives from New York City
AT ISSUE
A 1964 National Educational Television production
Executive producer: Alvin Perlmutter
Producer: David Englander
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