Description: Bob Lipsyte for Mayor? Well, not really. To get an inside scoop of the process by which mayoral candidates are packaged for the voters, The Eleventh Hour and a Madison Avenue ad agency team up to launch Bob's first TV campaign spot. Top Democratic media consultant Bob Squier, and Tom Messner, a GOP consultant, put campaign packaging in perspective as they discuss Bob's chances if he were to actually run for mayor. Original Broadcast Date: 5-24-89
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