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| 00:01:00 0 |
Wonderbra Team prepares for U.S. Launch
|
| 00:01:01 1.7 |
Pan down from Pier 94 building to caravan of cars entering including limousines, IBI security trucks, police emergency vehicles
|
| 00:01:22 22.7 |
Important motorcade of cars drive through warehouse building quickly. Newspaper and dust flying. High security.
|
| 00:01:41 41.7 |
Security team of women in sunglasses and secret service men get out of limos and help load boxes of Wonderbras into security truck.
|
| 00:02:15 75.7 |
Motorcade of limos and emergency vehicles past. Limos with sign "The One and Only Wonderbra"
|
| 00:02:35 95.7 |
Director of Merchandising and Fashion for Sara Lee Foundations, Nancy Brennick, discusses the arrival of the Wonderbra in Wonderbra lingerie department.
|
| 00:02:54 114.7 |
Caravan drives through New York street heading to the first U.S. retail stores to carry Wonderbra
|
| 00:03:20 140.7 |
Wonderbra Limo travels through Times Square
|
| 00:03:25 145.7 |
Tilt up to Wonderbra billboard: "Hello New York"
|
| 00:03:32 152.7 |
Crowds pf women cheering outside store with signs: "The USA welcomes Wonderbra". Holding Wonderbra balloons.
|
| 00:03:46 166.7 |
Black secret service man carrying walkie-talkie gets out of limo and checks for secure situation.
|
| 00:03:59 179.7 |
Secret service agent leads security men through crowd of screaming women outside New York store as they carry huge boxes of Wonderbras
|
| 00:04:16 196.7 |
Wonderbra Entourage is escorted through Macy's
|
| 00:04:42 222.7 |
Official welcoming statements and unveiling ceremony. Michael Stemen, President of Macy's Herald Square, speaking
|
| 00:04:56 236.7 |
Paul Mischinski, President of Sara Lee Foundations making speech.
|
| 00:05:34 274.7 |
Paul Mischinski & Nancy Brennick unveil Wonderbra underwear
|
| 00:06:22 322.7 |
Models wearing Anne Klein II fashions with Wonderbras to highlight plunging necklines.
|
| 00:07:12 372.7 |
Nancy Brennick discusses design and engineering of the Wonderbra
|
| 00:07:56 416.7 |
Retail fashion expert Robin Suvoy (Lingerie Administrator of Macy's Herald Square) discusses fashion trends.
|
| 00:08:18 438.7 |
Paul Mischinski talks about Wonderbra
|
| 00:09:03 483.7 |
Men & women on the street discuss the arrival of the Wonderbra
|
| 00:09:39 519.7 |
Wonderbra section of Macy's lingerie department as customers shop
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| 00:10:02 542.7 |
Sales associate ringing up sale of bras at cash register
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