Interview with JACK VALENTI - discusses his work for the Kennedy / Johnson Presidential campaign . Jack Valenti's advertising agency created the PR and ads for the Kennedy ticket. Recalls first working for Kennedy and Johnson in 1960

further recalls being in Dallas and meeting Kennedy for the first time the last evening of his life. Gives details of the final trip to Dallas. He was in the motorcade with JFK when he was killed

describes being called by Lyndon Johnson in Dallas and how Johnson tried to give the message that the country would go on. Jack Valenti was a witness and participant in the Dallas motorcade on the day of JFK's assassination. He was an insider