POSTER SHOWING SEQUENCE OF EVENTS THAT LEAD UP TO A
SALE. STEPS IN SELLING. CONTACT. AROUSE INTEREST.
CREATE PREFERENCE. SPECIFIC PROPOSAL. CLOSE THE
ORDER. KEEP CUSTOMER SOLD. NARRATOR TALKS ABOUT THE
CHIEF NEED OF THE SALESMAN: "MORE TIME FOR SELLING"
AND TAKES US THROUGH THE STEPS.

CU FRUSTRATED MAN CHEWS ON PENCIL, WRITES SALES
REPORT.

INTERIOR 1950s HOTEL ROOM. MAN SITS ON EDGE OF BED,
TAKES OFF HIS SHOES. ANSWERS PHONE. MAN TALKS ON
TELEPHONE IN HOTEL ROOM.

SALESMAN AND CLIENTS MEETING OVER DINNER.

HOMLEY 1950s SECRETARY TELLS SALESMAN IT'LL BE A LONG
WAIT FOR APPOINTMENT. DISAPPOINTMENT ON SALESMAN'S
FACE. HE SITS DOWN IN RECEPTION ROOM. SECRETARY
RETURNS TO HER DESK AND TYPES.

BORED MAN WAITING FOR AN APPOINTMENT COUNTS THE HOLES
IN OFFICE CEILING

CLIENT RUSHES OUT OF HIS OFFICE, HAS TO CANCEL
APPOINTMENT RESCHEDULE THE APPOINTMENT 2 WEEKS LATER.
LEAVES THE OFFICE.

BUSINESS MEETING. MEN SHAKE HANDS, SIT DOWN TO
CONDUCT BUSINESS SECRETARY ENTERS

BUSINESS MEETING WITH THE VICE PRESIDENT IN CHARGE OF
OPERATIONS

BUSINESSMAN TAKES A DRINK FROM OFFICE WATER FOUNTAIN

NARRATOR TALKS ABOUT MULTIPLE BUYING INFLUENCES.
HOLDS A SMOKING PIPE. WALKS OVER TO WALL CHART.
COMPANY GROWTH, RETIREMENTS. CHANGING CONTACTS.
TRANSFERS. FIRINGS, ALL COMPLICATE THE SALESMAN'S
JOB. 1950s GRAPHICS.

BUSINESSMAN WEARING A BOW TIE ANSWERS HIS OFFICE
TELEPHONE HAPPY MAN ON THE OTHER END OF THE PHONE.
SUCCESSFUL BUSINESS CALL. HANGS UP THE PHONE & PUTS HIS HANDS BEHIND HIS BACK ALL SMILES.

FILM ENDS