Sound Bite: Dana Dynamite – Vice President of Entertainment Marketing – Ben Sherman Clothing
Well Ben Sherman has been around since 1963. We dressed The Beatles and The Who, it’s a British brand and we have a whole music heritage so we figured what better place to represent it than the Grammys gifting suite.

Sound Bite: Dana Dynamite
Some of the more popular items I’m finding this Grammys are the bow ties, um a lot of guys, it’s a lot of fun, but the new trend of bow ties, instead of actually doing up a bow tie, people wearing bow ties untied and it’s just kind of a fun look. It’s loose, it’s casual, it’s a mix so, that’s kind of exciting and I’m finding Will.I.Am stylist was here yesterday, she picked up 5 of them. Randy Jackson picked up 2 but I have a feeling it was for his driver. He kind of said it was for him but we’ll see.

Sound Bite: Dana Dynamite
Ben Sherman does really cool hats. Uh this hat in particular is unisex so we had yesterday um we had taboo was in and he loved them so much he took 3 of them so that was kind of cool. Uh they had a Grammys preconcert and I noticed that Neyo was wearing this brown corduroy one so that was pretty neat. So that’s pretty fun. Um we also. Um so the hats we find everyone kind of thinks that it’s a good staple, it really kind of spices up the outfit, and you know it kind of works across the board.

Sound Bite: Dana Dynamite
These are kind of, you come home after the Grammys you put something a little bit more kind of casual on. The vest right now is really popular. Duffy was in yesterday and I gave her a full package. We’ve got Estelle coming in today as well and she was in our Soho store in New York and bought a bunch of women’s pieces recently so it’s kind of like a little bit more fun kind of preppy, sexy preppy thing going on.

Sound Bite: Dana Dynamite
So this suit um it’s a tuxedo suit. It’s a mod fit which would be a little bit more slender cut. It’s really flattering. This is something I pulled for Jack Black so cross my fingers, hope that he will actually wear it. I’d love to have him wear it. I’ve pulled a bunch of different neck wear to go with it, so he could either do the ski tie and I’ve got you know kind of a preppy look here. I’ve got an iridescent green and then obviously the black. The gray also looks really sharp with it. And if he wants to spice it up and do something fun I’ve also pulled one of the bow ties so and I’ve got these really cool shoes to go with it as well so you know hopefully we’ll see that on the red carpet.

Sound Bite: Stefan Dahlkvist
We are all the way here from Norway. Exotic little Norway. Our brand is Moods of Norway. We combine the Norwegian countryside with national fashion trends, so obviously all the clothes are made in Europe by really really pretty blond girls. All the pants are inspired by deep fjords, a few cocktails, and a grandmother with exquisite tastes. And uh yeah we basically just uh we make the best fashion suits in the world right now.

B-Roll – Grammy Gifting Suite – shot of Moods of Norway suits, shot of 229.265 number on sleeve, shots of the inside of jacket with martini glasses and tractor

Sound Bite: Stefan Dahlkvist
Yes well we’ve had uh some really good experiences with Mr. Tommy Lee from Motley Crue uh Sisco Adler and a bunch of other American I guess. Adrien Young from No Doubt and uh of course a bunch of, Robbie Williams from Europe. Yeah we’ve um what we like to do with this cocktail collection is actually design clothes for the celebrities because it is so fashion forward and uh colorful and strong. We believe that people who like to be on stage and shine really enjoy this part of the collection. And we also do a lot of casual stuff.

B-Roll – Grammy Gifting Suite – the psychedelic Moods of Norway suit, the inside of some pants, the suits, Stefan flips through a book of pictures and shows some other pictures

Sound Bite: Maya Yogev
It’s primarily an outer wear line. It’s a lot of weather pieces and I threw in some ? recently just to you know juxtapose you know the hard and soft I like to dress myself. Um yeah.

Sound Bite: Maya Yogev
The barbell spine jackets. I thought it would be fun for one of the rockers to wear. Um as I’m inspired by natural history. The metal, my branding is sort of, like a metal piercing, a neck piercing, so all the leather is pierced in the back of the neck so for these I decided to do a whole spine which is a little over the top but it’s okay, someone will wear it. And um yeah, that’s it.

B-Roll – Grammy Gifting Suite – Damiani diamond jewelry

Sound Bite: Basil Soda – Fashion Designer
This is our first time in LA presenting during the Grammy award presenting at the Grammy studio to try to uh introduce ourself to the US market and celebrate on the red carpet so whatever we can do to be introduced on the shows, events.

B-Roll – Grammy Gifting Suite – more clothing shots of Basil Soda clothing

B-Roll – Grammy Gifting Suite – Basil Soda clothing, pan across a few suites, some Roberto Cavalli jewelry

Sound Bite: Tim Foster – Penny Royal Silver
No 2 pieces are the same. Even the limited pieces that I make only a thousand of each piece and then once that is all sold out I move on and kind of keep that line rotating. But each of those are finished by hand so they all kind of have a different feel even though they’re cast from one exact original design, so the newest design that I have that I’m debuting this week is called The Troubadour. I’m wearing that one right now. This one right here. And that’s um, the texture of the piece is really what’s special about it. I think the other designs in my limited collection I’ve done different types of shapes and different textures that are very um you know able to be interpreted in certain ways. Like any song um and this piece I really wanted to weave the history of music right into the piece so I took soft clay and pressed it into the wall at the Troubadour Club on Santa Monica. I think it’s just one of those historic venues around town that’s had so much happen in it and um the keyhole in the piece is sort of symbolic of that looking through that keyhole at that little room and all that’s happened in there so this piece benefits the Music Cares foundation and it’s a foundation that I’ve been supporting a lot the last couple years. I’ve got some other things coming up with them but I think to give back to the music community that has inspired me so much in my art has been really fun to do and fun to give back those musicians.

B-Roll – Grammy Gifting Suite – the piece on Foster’s neck, some more Penny Royal Silver display, K-Swiss display