Slate Card & Count Down - Air Date: November 14, 1973. Title: The Oregon Attitude
Animated Intro Graphics
Bill Moyers stands beside an old out of commission wooden wagon with flowers planted around it. Behind him is a brick wall with "Tobacco" written on it. Moyers wears brown slacks and a patchwork button down shirt.
City street in Oregon. 1970's cars parked along sidewalk next to store fronts.
Cars driving down the freeway in Oregan. Water tower visible in the distance. Camera pans to Route 210 Progress Exit sign.
Wide shot of a horse barn in a remote area of Oregon. Street sign on street in front of barn shows signs for Edy Road & Sherwood.
Billboard sign in rural Oregan. "Shopping Center to include Fergasons Thriftway & Ben Franklin Variety - Developing & Leasing by Zimel Realty & Portland Fixture (phone 223-2108)"
Zoomed in shot of sign, camera angle widens to read "Phase 2 Opening Soon! Retail and Office Space Available. 643-6563 or 285-2646 Leasing Office" Camera pans to vacant store space in an empty parking lot in Oregon.
Moyers in his patchwork button down shirt, leans against an old wooden pillar of a brick building
Animated show intro graphics with show title (The Oregon Attitude)
Calm lake in Oregon with huge snow covered mountain in the distance. "America the Beautiful" plays in the background.
Wide shot of a group of people sitting on a fallen down truck on a large tree in the forest in Oregon.
Large mountain range in Oregon next to a lake surrounded by ever green trees
Bill Moyers stands knee deep in a lake wearing waders. He's casting a fly fishing rod.
Slow pan of what looks like a mountain range, but turns out to be an ant hill. A single ant crawls to the top of a hill of sand, then he's joined by another, then camera widens to show thousands of ants scattering. Voice Over talks about "Keep Oregon Livable," an organization against the influx of people coming to Oregon and industrial growth.
CU of ants scurrying on an ant hill
CU of a mound of ants climbing on an ant hill
Keep Oregon Livable advertisement. PO Box 26 Portland Oregon 97207
CU North Interstate 5 - Oregon sign. Camera pans to show the interstate only two vehicles drive by. Road looks wet like it has just rained.
POV car driving down the winding interstate on a rainy day. Car goes under overpass.
CU three preach colored roses covered inn fresh drops of rain
Two white sheep in a large open field nibble on the grass. The larger one shakes and water sprays from his wool.
CU "Referendum Petition - State of Oregon" typed on paper
Vote Yes - Ballot Measure 1
"Ten Good Reasons you should Vote Against the so-called..." sign
Oregon State Capital Building. A woman carrying an umbrella walks in front of shot
People gather at a rally. Young woman waves arms speaking angrily at Governor Tom McCall
CU Oregon Governor Tom Mcall faces rally demonstrators
Man at rally in sunglasses yells and waves arms angrily
Governor Tom McCall address a crown using his hands to emphasize
"No Deposit No Return Born Circa 1935 Died in Oregon Sept. 30, 1972 May it Rust in Peace" written on tombstone
CU 6 pack of empty Heidelberg beer bottles
Inside of a grocery store. Man wheels cart stocked with glass soda bottles
Hand written sign "Pick up NO Empties Today Monday 9/17/73." Yellow Heidelberg beer sign behind it.
CU cart piled high with Coca Cola bottles wheels by
CU bottle of a can reads "minimum 5 cent Refund in Oregon. Oregon Refundable Can"
CU man's hands opening a self opening Coca Cola can that can be recycled. Coke sprays from can when it opens.
"Travel Oregon Modern H/way system....on your way to beautiful British Columbia" (The Oregon Un Greeting card)
Group of 7 young men and woman gather in a paper stock room looking and laughing at the flyers created to deter people from visiting Oregon
CU of Oregon resident chatting with a group of young Oregonians. He reads from a card "People from Oregon don't tan in the summertime, they rust."
CU of cards created to deter people from traveling to Oregon. "The Oregon coast is truly a wonderful... "People in Oregon don't tan in the summertime.....they rust! For your summer suntan see southern California this year"
Close up of a pretty young womans tight t-shirt reads "Last year in Oregon 677 fell off their bikes....and drown." She turns to show back of shirt which reads "to find out ore about horseback riding in Wyoming this year call (307)733-2097. Group of people around her have a good laugh at the funny shirt
CU of sketch drawing of character under an umbrella in the pouring rain next to a sign that reads "Entering Oregon." camera zooms out to show writing under the drawing "Tom Lawson McCall Governor. On behalf of the citizens of the great state of Oregon. Cordially invites you to visit....Washington or California or Idaho or Nevada or Afghanistan"
CU of balding young man with blond hair and big sideburns wearing a white turtle neck and a checkered houndstooth print suit laughs.
young thin blond woman in tank top spins to model the funny saying written on it. Then she reads the card she is holding "Portland ranks one of the most beautiful cities in the world...2,954th." The group of people around her laughs
"People in Oregon don't take showers...They just dry off. Treat yourself to a fun-filled sun-soaked vacation this year in Pahrump, Nevada (38 miles east of Death Valley)" Older man in glasses with a blue button down and striped tie reads this from a card
Jakes Famous Crawfish neon sign lit up at night
Interior shot of a restaurant on a busy night
CU bartender filling up a pint of beer from a tap
Waitress stands at the end of a restaurant bar as the bartender puts up two freshly poured pints of beer
Ron Abell, spokesman for the James G Blaine Society. He wears a seersucker suit. Bushy black hair, mustache and glasses. He sits next to Mason Drunkman, editor of the Oregon Times. They are at a table at a busy Oregon restaurant.
Ron Abell 10:25
when we try to tell the truth about Oregon and talk about the kinds of weather situations we have here, and other natural catastrophes, everyday fact of life, we do talk a lot about rain, taught earthquakes about rattlesnakes about the various diseases, the rabid bats. And so a lot of people like to compare Oregon with the rest of the country and say, well, it's nicer here, let's say in terms of the environment than it is in Detroit, or Manhattan or Miami Beach. And it's hard to argue with that. But I say we ought to compare Oregon with what it was five years ago, and then project that into five or 10 years hence. And it's obvious that what we have here is a Los Angeles in the making. We're over the hill, people talk about saving Oregon, I say, Well, maybe we can slow it up a little bit past the point of no return.
Mason Drunkman 11:07
The very fact that the governor of the state has been able to take the same position as the Blaine society has had a lot to do with the the public impact that the blaine society itself has had. It's it's made people conscious in a very humorous, subtle way of keeping the intruders out,
Bill Moyers sits down with Oregon Governor Tom Mcall
Tom McCall 11:27
It's got to be couched in humor, because there's no way you can do it legally. I mean, it's anti constitutional, to say don't come and you can't come. So it's a terribly difficult line to view. Because it's got to be done tongue in cheek, it's got to be done with humor. And you got to prove to them because their feelings are that all you're trying to do is to make sure that we preserve the kind of life that they would come to Oregon as a vacation is to enjoy or that they would come to Oregon there's the retirees who enjoy. We've got to keep our kids in our state by having enough jobs for them. Smaller migration, and at the same time spreading out population the most important thing to get away from the Willamette Valley, which is a wage center of population where you've got 75% of the people on 12% of the land.
Poster of an hourglass filled with sketches of Oregon titled "Time is Running Out"
Steve McCarthy a lawyer who runs OSPIRG (Oregon Student Public Interest Research Group) sits at a desk scattered with papers
Flyer tacked to a wall "OSPIRG INTERNSHIPS Summer 1973 $1,000 each 13 open"
Wall plastered with "OSPIRG IMPACT" newspaper articles thumbtacked
CU paper tacked to wall reads "We've got $35,000 of your Money - And OSU students have given us a lot more than that. They've invested their faith in us to work for them in the public interest...."
CU OSPIRG - Oregon Student Public Interest Research Group plaque
Steve McCarthy 12:45
But I have a feeling from what from the rate of their loss and development that I see that in five years. The critical land use decisions will already have been made in the Willamette Valley. The transportation patterns will be in shape, the school patterns will be in shape, all of the things that affect how land use is actually playing in this country are going to will the decisions will have been made and what's left of Willamette Valley will just be a little bits and pieces. The best farmland in the Willamette Valley is chewed up at the rate of 8000 acres a year. It's class one, two and three farmland the best we've gotten the state, it's being developed a furious rate. The main freeway in the state goes right through those farmlands. It's very graphic, somewhat ugly demonstration what growth can do right here. And that's upset a lot of people. subdivisions are going up all over the state second home subdivisions in the most priceless areas of the state. And you have a state government that by and large. And to a certain extent excluding the governor from this characterization of the state government is sees its mission as helping developers make some money. Oregon is no different than anybody else in this respect. In order for a lower level state government official, a member of a local Chamber of Commerce Planning Commission member or anybody else that's involved in government close to the people to stand up and say we've had enough development. I don't care if so and so can make a few bucks on it. It's time we thought a few years ahead. What's this really going to do to our county or city? Nobody sit down with him at the Elks club the next day. His kids would be laughed out on a school bus. That's the kind of pressure that these people are under.
CU of a group of townhouses. Camera pans out to show they sit beside a huge lot of undeveloped land
large wooden barn with boarded up window and door surrounded by over grown grass and bushes. Camera pans over to read sign posted on lot "For Sale 2.96 acres zoned for Multi-Family Units. Call 643-8511 Allen C Edwards"
White 1970's pickup truck and cars zoom down North Interstate 5 in Oregon
Two men elevated in cherry pickers wear helmets work on an electric line
Newley developed apartments in rural Oregon
Man in yellow hard hat stands at the foot of a ladder. climbs up to work on construction of new building
Oregon is no different than anybody else in this respect. In order for a lower level state government official, a member of a local Chamber of Commerce Planning Commission member or anybody else that's involved in government close to the people to stand up and say we've had enough development. I don't care if so and so can make a few bucks on it. It's time we thought a few years ahead. What's this really going to do to our county or city? Nobody sit down with him at the Elks club the next day. His kids would be laughed out on a school bus. That's the kind of pressure that these people are under.
"Don't Californicate Oregon" bumper sticker o the back of a white Mercedes"
CU Brown and white cows chew on grass in an open field in Oregon. Camera angle widens to show more cows on a huge pasture with a mountain range in the background
Bill Moyers leans against a wooden fence of a large cattle pasture next to Collier Buffington who owns the land
Collier Buffington 14:35
unfortunately California's look at that sign and they think that is an insult to them. It isn't an insult to them wasn't intended originally to be an insult to them. It only says we don't want to happen to Oregon that happened to California. And I think that looking back on California 50, 60 years ago, it had to be one of the most delightful places it was to live
Bill Moyers 14:55
then there is such a thing as the Oregon attitude.
Collier Buffington 14:58
Well, sure there is but The it's not just with us, Aboriginal Oregonians this with us with the new people that move here to they want to protect it too. But everyone that comes here 90% 99% of the people that come here I think are wonderful people. But we don't need any more of them.
Bill Moyers 15:16
There's a growing feeling in the country and particularly in Oregon that the property rights are no longer in violence that a man can't do something with land just because he has a title to it. How do you feel about that?
Collier Buffington 15:27
Well, now that I don't own property, I agree with it. But I know how property owners feel about that. That's all right for the other fellow, but don't tell me what I can do with my land. This is why we've always felt you can't do these people feel that? This is their land and they're going to do it to what they want.
Bill Moyers 15:44
Weren't you afraid when you sold this mountain and this land up here that it would be raked that one day you look out of that back window and see houses staring down at you?
Collier Buffington 15:52
Yes. Yes, I did.
Bill Moyers 15:56
Why didn't you stay?
Collier Buffington 15:57
because I wanted the money. I wanted to do the things that I wanted to do. I was tired of the hard work it was a case of loving the land and loving the cattle but the economics are so bad. I thought I finally said to hell with it
Bill Moyers stands on Mainstreet in Jacksonville Oregon.
And old western looking town. Various store signs read:"The Posy Patch" "Hills Antiques" "Bakery"
W California St. & S Oregon St intersecting signs
City Hall Jacksonville Municipal Court
Fisher Bros Gen. MDSE 1856 sign on brick building
Ben Drew Warehouse BLDG 1856 The Warehouse Store 120 E. California sign
Brunner Building 1855 sign on brick building
Bill Moyers talks with the Mayor of Jacksonville Oregon
Mayor Sullivan 17:01
One of the oldest buildings in town here. And the interesting point is that they used to bring the women and children here during Indian raids. Indian scare and they would board up in this building.
Bill Moyers 17:13
How do you mayor, that old character of a small town like this, when you're faced with the prospect of rapid growth? How do you mix the two the past and the present and the future?
Mayor Sullivan 17:30
It wasn't really difficult. Altough We do have a historic board. A committee in the five block downtown area that no changes can be made or no buildings built or remodeled, outside exterior without certificate of appropriateness and a lot of community checking this over. Jacksonville is not just the downtown five block area. It's a whole town actually old town as we call it. The old town the old homes up and down the streets and the favor of the streets narrow streets without curbs and sidewalks. I think this is what gives Jacksonville its character and it's really for why people want to come here and live.
Large truck carrying huge cut down trees drives by
Montage of old preserved buildings and homes in Jacksonville Oregon.
Route 238 sign. Medford/Grants Pass/Provolt/Gold Hill/ Jacksonville Historic Cemetery intersecting signs
Large Brick wall in Jacksonville Oregon painted Bloch Bro's West Verginia. Tobacco
Old rustic water pump on the sidewalk of a Jacksonville Oregon street
Man in jeans and cowboy hat walking beside a small boy (3-4 years old) crosses a Jacksonville street
3 young girls street in front of building "F.A. Steward Horse Shoer" written on building
Jacksonville city street. Large wooden barrel on sidewalk
"Grand Opening" banner on Jacksonville Drugs store. Cigarettes $3.99 sign. Moyers talks with former Jacksonville mayor Al Red Bowman
Al Red Bowman 19:07
Let's not shut the gate on him. I think that's as unfair as anything in the world because I've lived here a lifetime. But maybe I want to move tomorrow. And I would hate to think that I would have to be faced with somebody telling me now you can come to here and spend your money but I hope you don't stay. I don't feel that because we live in a historic town that people should be penalized. Now that is not my feeling. Because this is not a dead town. This is not a ghost town people live here. There are people that have made investments in this area years ago. They are entitled to consideration.
Bill Moyers 19:53
So you're not worried about Californiacating Oregon,
Al Red Bowman 19:56
I am not and I'm not objecting to people. making a statement that comes from another area. That's not what I am objecting to. I am objecting to the radicals that come here with one purpose. And that is to stop everything because they're already here and they're dug in. And that is what I would object to.
Scheffel's Antiques Furniture-Clocks-Decorator Items sign
Old Town Police car - white with red lights on top
CU rear end of an old VW bug. Plate # 634-BOT
Moyers sits on the front step of a Jacksonville home and talks to two California transports (Marshall and Lynn). Their dalmatian wags its tail and walks around the fenced in yard.
Exterior show of fire station in Medford Oregon
There's so many people that are living here right now that were raised in this area during the Depression. And they're still active in this town. And they remember when this town was just a real depressed area. And in the last few years are watching the town, all of a sudden, people want to move into this town and they want to build here and everything. And to them, you know that that's their kind of progress. And they feel that the town's snapping out of it. And and so there is resentment when they find out somebody that's interested in possibly a no growth at all in the town. And that's just, you know, going to the other side of the fence as far as they're concerned,
Bill Moyers 21:32
Lynn, how do you get the old timers here to realize what California is like?
There's no way you could convince the people up here that if they aren't terribly careful, it will be overrun by people. The open land will be your housing trap. That's why I think that the people who are the most vocal are probably people that come from large areas that realize how much Oregon has
Bill Moyers 21:56
Don't you feel a little guilty about having come here to find the beauties of Oregon and then saying close the gate. Nobody else come after me.
No, not at all. We have not built a new home. We are using what is here, right now.
Those nothing is nothing's available. Just like when you're looking for a house to buy. If there's nothing available, then you just move on.
Bill Moyers 22:17
Are you saying that you should put a limit on how many people can move to Jacksonville?
Definitely. I do.
Bill Moyers 22:26
Why do you laugh?
Because I think it's true, I think,
Bill Moyers 22:28
what if that limit had been in effect before you came?
We would have moved on. we were not we weren't? If we wouldn't have been able to find housing if Marshall wouldn't have been able to be employed here, which so many people we knew had come back from Oregon, when we were living in California, we would have gone someplace else I'm sure. I mean, this was
Bill Moyers 22:47
So where do you move on to?
You keep filling up the space,
Bill Moyers 22:51
keep filling up the Jacksonville's of Oregon
The whole United States is filling up, it's just they just have to move on.
Bill Moyers 23:02
It doesn't make any difference where
Large yellow tractor drives over huge plot of cleared land
Shot of undeveloped area of Jacksonville Oregon with mountains in distance
a large open field with ever green trees in the distance on a foggy day in Oregon
Jim Allison, President of Oregon Landowners Association
Jim Allison 23:26
There are some who are bound and determined to control the use of our land and most of these people own no land or at the best a city lot. And which they that's the sole ownership of ours their land is concerned. And maybe if we were to say that they shouldn't be permitted to have their well manicured landscaped lawn just for themselves in the country, people who live out in the dry air should be able to come in and picnic on their front yard. Maybe they'd understand how we feel about the thing. We have no objections to the idea of considering open space. We're all for it. And then we're for zoning and planning. But our association believes that when government comes along and changes the use of the land and greatly destroys the value of the landowner, then it's time for compensation.
Moyers interview with Governor Tom McCall continues
Bill Moyers 24:14
What about the fellow whose land is rising in value because people are coming up in California? He thinks you're going to say to him, you can't make as much profit now as you could 10 years ago.
Tom McCall 24:26
But it wasn't his effort that increased the value of that land. We got in front of the Senate interior committee testified and everybody. The Conservatives were appalled at my attitude that we ought to have sanctions against any state that didn't do its job of land use planning and sanctions that would take Highway money and park money and recreation money away from it. And Senator Chris Hampson while we said Governor, how much do you suppose that upgrading, zoning compensation would cost? I said, I just take that guess and say $300 billion. He said your piper $1 trillion is how much it would cost to take care of this. In compensated, so we hang on to his land. And it's a funny thing, Bill. You don't worry about the personal side of who might have held beautiful lives against industrial encroachment, without any compensation, but you get outside of a town. And that's when they start talking about you better have the compensatory zoning and all this other Laurance Rockefeller for example, on the great land use planning experts that we've got to land use measures, Governor John love, who just stepped down as governor of Colorado, said in his message to the legislature, if we're going to have meaningful land use planning and zoning, we're going to simply have to expect a little more public infringement. Government infingement on our private lives. This is true. And I think the sooner we face up to it, and stop being paranoid about it. The sooner we reach a middle ground where there is an advancement of both interests in a rational way,
Bill Moyers 26:08
the men you just mentioned, Laurance Rockefeller, Governor love of Colorado, yourself, are all Republicans. And yet you're calling for sterner central authority over a traditional American laissez faire concept of land use. What does that say?
Tom McCall 26:29
Well it says that the land is there is a finite resource. And it doesn't have anything to do with politics. It simply says that there is an awareness of something that has to be done. There is something we have to say for ourselves that we don't really own. But it's incumbent on us to save and even enhance, because it belongs to our children. It's eminently worse for the politician to go to the very brink of his own defeat. But he's got to quit buckling in front of money in front of the self aggrandizement of the of the developers who are really exploded, you've got to recognize that this is the last chance to save it. And that he is most responsible, efficient when talking about definite for saving it in the United States. Because he's high enough up in the pecking order that he can resist being thrown out of office more than any county commissioner, any city councilman, over this issue. And he has the power to do some really desperate things. desperate a la 1970 or 1973. But when looked down by our children, they say but he did let's rais a monument to it for and what their children would do would be to put flowers at the foot of that monument.
Seagull flies close to the sand along the ocean
Ocean surf waves breaking
Bill Moyers walks along the sand at the ocean with bluffs behind him. He wears a rain coat. Its foggy and misty
Show ending credits
PBS animated graphics
Description: Episode #203: The Oregon Attitude OBD: November 14, 1973 An examination of the debate in Oregon over the issue of population and industrial growth and land use planning. Afraid of turning their land into a California-type sprawl of shopping centers and housing tracts, but aware that their state must continue to develop economically and industrially, the citizens of Oregon sought ways to limit growth through balanced planning. Moyers talked with Republican Governor Tom McCall, local environmentalists, land owners, and other citizens of Oregon.
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