1997COMMERCIALS
Lime-A-Way Commercials (a hard water cleaner) - several testimonial commercials for the product.
1/2" AND 3/4" BUMP-UPS FOR HARD WATER VNR - "WATER WOES"
WOMEN SOT ABOUT CLEANING BATHROOM, B-ROLL WOMAN SCRUBBING BATHROOM, TIME CODE BURN-IN THROUGH SAME, LIME-A-WAY ADS, "THE TRUTH ABOUT HARD WATER" VIDEO, MORE SOT'S ABOUT BATHROOM CLEANING, C/U FAUCETS AND SPOUTS W/LIME STAINS, DRAINS TOO, SHOWER HEADS, CLEANING GLASS SHOWER DOORS, WOMEN'S FOCUS GROUP, DIRTY AND CLEAN COFFEE POTS, TAPES SENT FROM BENCKISER
1/2" AND 3/4" BUMP-UPS FOR HARD WATER VNR - "WATER WOES"
WOMEN SOT ABOUT CLEANING BATHROOM, B-ROLL WOMAN SCRUBBING BATHROOM, TIME CODE BURN-IN THROUGH SAME, LIME-A-WAY ADS, "THE TRUTH ABOUT HARD WATER" VIDEO, MORE SOT'S ABOUT BATHROOM CLEANING, C/U FAUCETS AND SPOUTS W/LIME STAINS, DRAINS TOO, SHOWER HEADS, CLEANING GLASS SHOWER DOORS, WOMEN'S FOCUS GROUP, DIRTY AND CLEAN COFFEE POTS, TAPES SENT FROM BENCKISER
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| 00:00:33 1.69 |
Opening title card for Lime-A-Way. A series of testimonial commercials for the cleaning product.
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| 00:00:36 4.45 |
An African American woman scraping the residue off the glass of a door or window - POV shot through the dirty glass. B-roll. with time codes throughout film.
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| 00:00:38 6.67 |
Montage of items covered in hard water residue - a shower head, filter, water drain. Women heard talking about the residue.
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| 00:00:46 14.56 |
Commercial for Lime Away Cleaner - demonstration of how it removes lime scale stains. Housewives seen using the product to remove the build up of lime stains.
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| 00:01:05 33.3 |
Blank
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| 00:01:11 40.2 |
Title card with information for Lime-A-Way - "White Build Up" overlay woman's face. April 28, 1997
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| 00:01:16 44.59 |
Commercial for Lime-A-Way. CU a finger rubbing the white build up on a sink faucet. Various women demonstrate and point out the tough lime build up on sinks and faucets. CU of a lime green bottle of Lime-A-Way product on a sink. Women demonstrate how it works, they wash off sinks and shower doors.
With time codes. |
| 00:01:46 74.73 |
Blank
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| 00:01:50 79.03 |
Title card with information for Lime-A-Way Testimonial Commercial
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| 00:01:54 82.3 |
Lime-A-Way Commercial. Various housewives talking about tough soap scum, filmy shower heads, shower nozzles, stained sinks. Rust stain on sink drain. Rubber gloved hand with a bottle of Lime-A-Way heavy duty cleanser. Demonstration of women cleaning the stains on shower doors and sinks. "Lime-A-Way" the easy way.
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| 00:02:24 113.22 |
Blank
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| 00:02:30 119.04 |
Next commercial - Lime A-Way title card overlay housewife's face
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| 00:02:36 124.86 |
Women talk about soap scum and hard water stains. Women scrubbing bathtubs, sinks, shower stalls, etc trying to scratch off stains with their fingernails. You need Lime-A-Way Heavy Duty for tough stains. Amazed women demonstrate how easy it is to remove stains using Lime-A-Way.
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| 00:03:06 154.44 |
Blank
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| 00:03:10 158.75 |
Title card: The Hard Truth About Water
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| 00:03:15 163.44 |
Title card before video - Cleaning Habits...How often do you clean your bathroom?
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| 00:03:19 168.03 |
Video about bathroom cleaning. Testimonials - Several women talk about how often they clean their bathrooms, showers, mirrors, toilets and tubs. Shots of the women actually toiling away cleaning tubs, toilets, shower stalls. They discuss no matter how hard they scrub the stains will not go away and sometimes having to re-grout. CU hands scrubbing sink faucet, drains.
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| 00:08:39 488.28 |
Fade out.
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| 00:08:41 489.38 |
Video continues. Woman points out the yellow glaze on her sink. Little boy tries to see, but can't reach. CU sink drain with glaze over it. Rubber gloved hands point out gummy mineral stains on faucet and tub drain. Green bathtub with white tile.
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| 00:09:37 545.35 |
Focus group - several women sitting at a conference table talk about the problems with stains from iron, rust and hard water and how they cannot do anything to get rid of it no matter what cleaning agents they use.
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| 00:10:40 609.03 |
Title card: What is hard water?
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| 00:10:42 610.8 |
Several women talk about hard water issues as they are seen scrubbing and trying to clean their toilets, tubs, shower stalls and faucets.
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| 00:11:39 667.45 |
CU black scum build up on sink faucet and drain. yuck
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| 00:12:24 712.62 |
Video end. the Truth About Hard Water.
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| 00:12:26 715.28 |
Blank
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| 00:12:34 722.36 |
Commercial for Lime-A-Way. Women seen scrubbing shower stalls, sink drains and talk about the tough lime stains. CUs of shower head, and sink drain with white scum. Women using Lime-A-Way. They rave about Lime-A-Way and how easy it removes tough stains. CUs of the clean sink, shower head and filter. Lime-A-Way bottle on counter.
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| 00:13:08 756.3 |
Title card before commercial
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| 00:13:23 772.02 |
Blank
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| 00:13:29 778.1 |
Lime-A-Way Commercial - CU Hand pointing out and scrubbing white soap scum build up on faucet. Several housewives talk about how the stains build up and cake on. CU's Scratching stains out with their fingernails. Lime-A-Way bottle. Wives using Lime-A-Way amazed how easy the stains come off. CU Lime-A-Way Heavy Duty bottle.
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| 00:13:59 807.64 |
Blank
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| 00:14:04 812.3 |
Title card before Lime-A-Way Commercial.
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| 00:14:06 814.87 |
Blank
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| 00:14:16 824.96 |
Women talking about soap scum and hard water stains. CU's of women using their fingernails to scrub off lime stains. CU's lime stained sink drain. Bottle of Lime-A-Way. Women wearing rubber gloves using Lime-A-Way amazed at how easy the stains come off. CU's of women scrubbing shower stall, tile and drains.
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| 00:14:45 853.3 |
End Reel
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