ALBERTO VO5 HAIR SPRAY
ACTIVE LIBERATED 1970s WOMAN. AT THE OFFICE TWIRLS
HER HAIR. TRIES ON SWEATER, GETS DRESSED. DRESSING
ROOM. ON A DATE, GETTING RAINED ON. GREAT HAIR.

CLEAR EYES
EYE DROPS. FOR EYES OVER 40 YEAR OLD. HIP
SPOKESMAN

NEW PEARL DROPS TOOTHPASTE.
WOMAN POLISHING SILVER GOBLET

ROLAIDS ANTACID TABLETS.
"HOW DO YOU SPELL RELIEF?" RAILROAD WORKER. SCHOOL
TEACHER. MEDICINE

TWICE AS NICE SHAMPOO AND CONDITIONER IN ONE
CLASSIC COMMERCIAL. MAN COMES UP TO WOMAN'S
YACHT. SHE IS AT WINDOW WITH TOWEL ON HER HAIR.
SOUND BYTE CLICHE. "I JUST WASHED MY HAIR AND I
CAN'T DO A THING WITH IT". MAN SHAKES BOTTLE,
WASHES WOMAN'S HAIR. COMBS WET HAIR. WOMAN
BRUSHES HAIR. IN FANCY SPARKLING GOWN, RUNS
DOWN DOCK TO BOYFRIEND. ROMANTIC. HE SPINS HER
IN AIR. 1960s

HOUR AFTER HOUR DEODORANT
HOUSEWIFE IN TRACK SUIT DOING ERRANDS IN RECORD
STORE. TEENS RECOGNIZE HER AS DEODORANT
SPOKESWOMAN. REALITY AND FANTASY CROSS

ADORN HAIR SPRAY
MOTHER AND DAUGHTER SPEND QUALITY TIME TOGETHER.

PEPSODENT TOOTH PASTE. (1969)
CELEBRITY ANDY GRIFFITH

COVER GIRL CLEAN MAKE-UP
PHOTOGRAPHER TAKES PICTURES OF MODEL MARGARETA ON
THE BEACH. PUTS ON LIQUID FOUNDATION. WALKS IN
SURF.

ALBERTO VO-5 CREME RINSE
WOMAN WITH WET HAIR AND UNHAPPY FACE. COMB STUCK
IN HER TANGLED HAIR. TEETH OF COMB ALL BROKEN OUT.
WOMAN CAN EASILY COMB HER WET HAIR. COMBS IT RIGHT
OVER FACE

ALKA-SELTZER
PRE-CELEBRITY JUDY LANDERS. MAN AT BACHELOR PARTY
WITH SHOW GIRL ON HIS LAP. BAD GUYS IN SUITS GIVE
HIM THE "OLD ONE, TWO". MAGICALLY GIVE HIM UPSET
STOMACH. SLOW MOTION TABLETS FALL INTO WATER.
SQUIRE FRIDELL. TOO MUCH PARTYING

JOHNSON'S FOOT SPRAY POWDER
WOMAN COMES FROM SHOPPING WITH LOTS OF PACKAGES.
CU SHE KICKS OFF HER SHOES. HER FEET ARE HOT AND
TIRED. SPRAYS FEET. WOMAN GOES ON A DATE. IT'S
LIKE AN AIR CONDITIONER FOR YOUR FEET

BEN-GAY
ICICLES, THEY MELT. CU TWIST CAP OFF TUBE, RUBBING
LOTION ON SHOULDER AND ELBOW FOR ACHES AND PAINS

CLEAR EYES EYE DROPS
MIDDLE-AGED WOMAN HAS EYE STRAIN AT SEWING
MACHINE. RUBS HER EYES. HUSBAND COMES HOME FROM
WORK, WIFE COMES DOWNSTAIRS, TAKES OFF HIS GLASSES
AND HUGS AND KISSES HIM

AVON COSMETICS
AVON LADY WITH HER HAIR IN A BUN. 1970S WOMAN
WALKS ON A BEAUTIFUL SPRING DAY, RINGS DOORBELL.
HOUSEWIFE WITH BABY TOO BUSY TO TALK TO SALESWOMAN

ABOLENE COLD CREME
PROFILE OF WOMAN, SHE TURNS AND HAS A DOTTED LINE
DOWN HER FACE. COMPARING TWO PRODUCTS. SHE PUTS ON
CREME AND RUBS IT OFF. WIPES PADS TO SHOW THAT THE
OTHER PRODUCT LEAVES DIRT AND OIL BEHIND

DESENFRIOL
SPANISH COMMERCIAL. COGRIDEN ASPIRIN. LITTLE
LEAGUE BASEBALL GAME RUNNING BASE. UMPIRE
GETS DIRT IN HIS EYES. KIDS ATTACK. PILLS IN
PALM OF HAND. POPS PILLS. DRINK WATER. PAIN
KILLER. CALLS OUT. DRAGS KID. BATTER AWAY WHEN
HE ARGUES.

HEAD & SHOULDERS SHAMPOO
WOMAN AT COSMETIC COUNTER IN STORE. 1970s WOMAN
WITH SUPER STRAIGHT PART IN HER HAIR. COSMETICIAN.

BAN ROLL-ON DEODORANT (1965)
FORTUNE TELLER WITH CRYSTAL BALL

COVER GIRL CLEAN MAKE-UP
MODEL LUCY ANGLE WALKS THROUGH GRASSY FIELD. RUBS
LIQUID FOUNDATION ON HER FACE.

JOHNSON'S FOOT SOAP
COUPLE FACING EACH OTHER AND HOLDING HANDS. PULL
OUT TO REVEAL THAT THEY ARE SOAKING THEIR FEET

FOR BRUNETTES ONLY HAIR COLOR (1971)
NERDY WOMAN ASKS PHARMACY MAN FOR HELP WITH HER
HAIR POINTS TO TELEPHONE BOOTH. TRANSFORMATION.
BUSTS OUT LOOKING LIKE "SUPER SLUT" SEXY.