00:00:06 6 |
PEPSI COMMERCIAL FEATURING MICHAEL J. FOX. ACCESS ONLY.
|
00:00:18 18.4 |
PROGRAM STARTS
|
00:00:18 18.43 |
Blank
|
00:00:19 19.82 |
Wide shot Pepsi photo shoot. Young models standing together in a row, three small robots on floor in front of them, against white screen in background
|
00:00:21 21.55 |
Young men and women college age models, wearing colorful sweatshirts, some with Pepsi logo, standing together for photo shoot. Guy in the middle holding a robot.
|
00:00:25 25.88 |
Young guy and gal holding each other tight, jumping up and down in ecstasy, for photo shoot.
|
00:00:31 31.49 |
Colorful Flying Colors and Coca Cola sweatshirts on display in city store window pan in and out. Peds walking by.
|
00:01:26 86.98 |
Black
|
00:01:27 87.67 |
Speaker at podium, Mr. Enrico, at media event. Large Pepsi poster in bkgd. Enrico speaking into mic to unseen reporter about the launch of Pepsi apparel. Gentleman standing next to Enrico adds that their quality is much better than Cokes'. Audience unseen laughter
|
00:02:52 172.18 |
Blank
|
00:02:52 172.89 |
Dark footage, ominous music. People entering wide doorway, "the New Generation" sign above door. Flashing lights, colors and shapes, then dark.
|
00:04:11 251.84 |
Promotional event for the launch of Pepsi apparel. Young female models with big '80's hair and earrings holding long batons and modeling colorful sweatshirts.
|
00:05:06 306.07 |
Same production, male models modeling denim jackets and colorful sweatpants.
|
00:05:44 344.72 |
Denim jeans with red striped lining, colorful sweatpants on hangers. Hand moving each one showing them off for photographer.
|
00:06:02 362.89 |
Back to the Pepsi fashion show, young models and kids in Pepsi logo'd sweatshirts and tee shirts, bopping, dancing to upbeat music.
|
00:06:10 370.34 |
Blurry close up on Andy Warhol.
|
00:06:22 382.64 |
Andy Warhol soundbite Pepsi fashion.
|
00:06:35 395.17 |
Talking head blonde woman speaking with unseen reporter after Pepsi fashion event gives her opinion.
|
00:06:58 418.96 |
Wide shot, darkened stage, Pepsi fashion show promotion
|
00:07:20 440.82 |
Blank or smoky, music can be heard
|
00:07:33 453.31 |
Pepsi written in red neon against black background.
|
00:08:01 481.91 |
PROGRAM ENDS
|
Description: THE LAUNCH OF PEPSI APPAREL "THE NEW PEPSI CHALLENGE" - AUGUST 1986
Keywords: launch
Historic Films Archive, LLC
Telephone: 631-477-9700
Toll Free: 1-800-249-1940
Fax: 631-477-9800
211 Third St, Greenport NY, 11944
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