19651960s INDUSTRIALS
LOWELL THOMAS HOSTS AND NARRATES STORY OF POLAROID CAMERA AND ITS GROWTH AND POPULARITY. HE TELLS OF THE IMPACT IN TERMS OF SALES WHEN PRODUCT IS ADVERTISED AND PROMOTED.
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| 00:01:24 3.97 |
CU NEWSREEL CAMERA, COST $3000, BEING TAKEN OUT OF ITS CASE, MOUNTED ON TRIPOD. CU HAND REMOVES PROTECTIVE COVERS FROM LENS. CU NAME ON STORE FRONTS, "PENN CAMERA", "SEARS", LS PEOPLE EXITING, ENTERING "J. BROOKS" CAMERA STORE, ALL SEEN FROM OUTDOOR HIDDEN CAMERA. ABOVE VIEW CROWD SHOPPING FOR CAMERAS INSIDE STORE, AS SEEN FROM HIDDEN CAMERA.
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| 00:01:42 22.97 |
MS ROAD SIGN WITH ARROW, "BOSTON". HIGHWAY SIGN, "SAN FRANCISCO, CITY LIMITS" AS SEEN FROM MOVING VEHICLE. SIGNS INCLUDE "COLLINGSVILLE, SPEED LIMIT 40", AND "WELCOME TO CITY OF SAGINAW" (SNOW COVERED AREA IN B/G.
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| 00:01:49 29.97 |
CU THOMAS, BACK TO CAMERA, INTERVIEWING CAMERA DEALER, FACING CAMERA. MS ANOTHER DEALER , SPEAKING AS HE FACES CAMERA. CU LENS SHOWN ON HIDDEN CAMERA MCU WOMAN CUSTOMER, MAN AND WOMAN CUSTOMERS BUYING CAMERAS, AS SEEN BY HIDDEN CAMERA.
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| 00:01:59 39.97 |
CU SIGN "RESTRICTED AREA, RING BUZZER BEFORE ENTERING". AERIAL VIEW POLAROID CORPORATION BUILDING AND SURROUNDING AREAS.
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| 00:02:17 56.97 |
CU HANDS OF CUSTOMER TRYING POLAROID CAMERA, ABOVE VIEW STORE FULL OF CUSTOMERS AT COUNTERS. CU FACE SHOT LOWELL THOMAS, TELLING MOTIVE FOR FILM ABOUT GROWTH OF POLAROID. CU MONTAGE FACE SHOTS, BLACK, WHITE ADULT CUSTOMERS CHECKING OUT, TRYING POLAROID CAMERAS, IN STORES.
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| 00:03:35 134.97 |
CU GRAPH SHOWS, "POLAROID CORPORATE SALES". MS ANOTHER CHART SHOWS HOW POLAROID STACKS UP WITH THE REST OF THE INDUSTRY IN DOLLAR VOLUME FOR 1963. CU THOMAS TELLS MORE STATISTICS. CHARTS SHOWS POLAROID IN COMPARISON WITH JAPANESE AND GERMAN STILL CAMERAS.
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| 00:05:36 255.97 |
CU PACKAGES OF VARIETY POLAROID FILM PRODUCTS.
INCLUDING SPECIAL USE FILM. MS THOMAS SITS ON EDGE OF TABLE CONTAINING SOME 25 DIFFERENT VARIETIES POLAROID CAMERAS, INCLUDING OLD 95 LAND CAMERA, VARIOUS RANGE FINDER CAMERAS LIKE 800 MODEL, ELECTRIC EYE CAMERA AND MOST RECENT COLOR PACK CAMERAS. MODEL, ELECTRIC EYE CAMERA AND MOST RECENT COLOR PACK CAMERAS. |
| 00:06:38 317.97 |
CU LEAFS OF ALBUM TURN TO VARIETY OF POLAROID ADDS SHOWING FACES OF CLOWN, LOUIS "SATCHMO"
ARMSTRONG AND OTHERS. MS HAND PEELS OFF VARIETY OF COVETED AWARDS WON BY POLAROID OVER THE YEARS BEFORE 1964. |
| 00:07:30 369.97 |
CU FACE SHOT THOMAS ASHE SPEAKS ABOUT 1964 AWARDS, "THAT CAN'T MISS". SHOWS ADDS OF MOST SENSITIVE AND POWERFUL ADVERTISING I'VE SEEN"
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| 00:09:06 465.97 |
MS MAN RIDING IN HORSE-DRIVEN CAB IN PARK, WITH YOUNG DAUGHTER ASLEEP ON LAP, PERUSES VARIOUS POLAROID PHOTOS OF DAUGHTER. CU PHOTOS. MCU DAD PEELS NEGATIVE OFF POLAROID PHOTO OF DAUGHTER, GENTLY PLANTS KISS ON SLEEPING GIRL'S FOREHEAD.
DRIVER OF HANSOM CAB WITH TOP HAT, LOOKS BACK AT HIS PASSENGERS. |
| 00:10:00 519.97 |
MS CAMERA SALESMAN, SHOWS POLAROID PRODUCTS TO MALE CUSTOMER, BACK TO CAMERA. CUSTOMERS PERUSING CAMERAS IN STORE.
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| 00:10:30 549.97 |
CU PAN POLAROID NEW MODEL 103 AND 104 COLOR PACK CAMERAS ON DISPLAY. CU BOX CONTAINING NEW MODEL 30 LAND CAMERA. PIE CHART SHOWS MARKET SHARES OF POLAROID CAMERAS. CUSTOMERS PERUSING POLAROID DISPLAYS, ADDS IN CAMERA DEPARTMENT AND WINDOWS.
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| 00:15:20 839.97 |
SALESMAN PACKS POLAROID CAMERA AND ACCESSORIES IN PACKAGE FOR CUSTOMER. RINGS UP SALE. MORE SALES CHARTS, COMPARISON TABLES.
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| 00:16:15 894.97 |
MCU ED SIMILION OF MASS MOTION PICTURE SERVICE STANDS BEHIND COUNTER OF STORE, TELLS OF HIS SUCCESS RATE AS RESULT OF SALES PROMOTIONS. HE PULLS OUT POLAROID ACCESSORY DISPLAY PACKAGE TELLS HOW HE SELLS THEM. HE ALSO PULLS OUT, SHOWS, TWO ATTACHE CASES CONTAINING EXECUTIVE KIT NOS. 1 AND 2, WITH POLAROID CAMERAS AND ACCESSORIES.
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| 00:18:16 1015.97 |
PAN BUSINESS DISTRICT LACONIA, NEW HAMPSHIRE. MEN, WOMEN, PEDESTRIANS. PAN POLAROID CAMERA DISPLAY IN STORE WINDOW. SALESMAN BEHIND COUNTER IN CAMERA DEPARTMENT SERVICES FEMALE CUSTOMER. SALESMAN SPEAKS OF HIS AMAZEMENT IN SELLING 10 $159 CAMERAS IN ONE DAY AS RESULT OF PROMOTIONS.
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| 00:19:38 1097.97 |
LS "CAMERA" SIGN WRITTEN IN LARGE LETTERS ABOVE STORE ENTRANCE. COUNTERS, DISPLAYS, CUSTOMERS AT COUNTERS INSIDE STORE. MCU SALESMAN TELLS HOW MANY POLAROID PROMOTIONS HE RAN THIS YEAR (1964),AND INCREASED SALES AS RESULT. ADD POSTER. CAMERAS ON SHELVES, IN B/G. SHOWS MODEL "100" WITH FLASH ATTACHMENT.
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| 00:21:20 1199.97 |
"NORTH HOLLYWOOD" SIGN. LS "HOOPER" CAMERA EXCHANGE", SIGN ABOVE ENTRANCE TO CAMERA STORE.
CUSTOMERS PERUSING CAMERAS IN STORE. SALESMAN (HOOPER) TELLS OF HIS SUCCESS WITH PROMOTIONS AND ADDS. |
| 00:22:35 1274.97 |
HIGHWAY ROAD SIGN, "WINDSOR" POPULATION 117,000..."
(ONTARIO, CANADA). NEON SIGN ABOVE STORE :CAMERA SHOP",TILT DOWN, WINDOW DISPLAY. PAN TO STORE OWNER BEHIND COUNTER WHO TELLS OF HIS TREMENDOUS YEAR RESULTING FROM PROMOTIONS OF POLAROID CAMERAS IN 1964. POLAROID SIGN AND CAMERAS ON SHELVES IN B/G. |
| 00:23:44 1343.97 |
CU FILM CAMERA BEING PLACED IN CASE BY CAMERAMAN DOING THIS FILM. THOMAS SIGNS OFF.
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| 00:24:23 1382.97 |
CU MONTAGE SYMPHONY ORCHESTRA MUSICIANS WARMING UP ON VARIOUS INSTRUMENTS. INCLUDING, FRENCH HORN, TROMBONE, VIOLIN, TRUMPET, SAX, KETTLE DRUMS, ETC.
HAND OF CONDUCTOR TAPPING MUSIC ON STAND WITH BATONS. |
| 00:24:30 1389.97 |
CU" POLAROID 104 " CAMERA, SIGN "1/2 HALF PRICE".
CU FILM BEING PLACED IN CAMERA. CLOSING LID. CU INSTANT CAMERA BEING AIMED, FIRED, NEGATIVE BEING PILLED OUT. CU PHOTO OF WOMAN. |
| 00:25:25 1444.97 |
CU ZOOM IN MAN'S FACE SHOWING VARIETY OF EMOTIONS AS HE THINKS ABOUT NOT GETTING POLAROID CAMERA ON FATHER'S DAY AND HIS BIRTHDAY, CHRISTMAS. CU FRONT VIEW POLAROID "COLOR PACK" CAMERA. FILM BEING PLACED IN CAMERA. CaMERA BEING AIMED SHOT TOWARDS CAMERA. SHOT OF CHILD ASLEEP IN CAR SEAT.
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